Privacy Policy

## **1. Introduction**
Welcome to lifelink ("we," "our," "us"). We highly value the trust of our users. This privacy policy outlines the types of information we collect, how we utilize it, and the precautions we take to ensure its security. By using the lifelink app, you signify your agreement with the practices detailed in this policy.
## **2. Information We Collect**
### **2.1 Personal Information**
When you use lifelink, you may furnish us with personally identifiable information, including but not limited to your name, email address, location, device details, and information about your relationships.### **2.2 Non-Personal Information**
We also gather non-personal data for analytics purposes. This could encompass anonymized usage data, exit/referring pages and URLs, platform types, and click counts.
### **2.3 Cookies and IP Addresses**
Cookies and IP addresses might be used to enhance our service, including delivering more accurate push notifications.
### **2.4 Third-Party Services**
We utilize Google Analytics, a third-party service, which could collect information used for identification. We suggest reading their privacy policy for more details. In addition to Google Analytics, lifelink also employs OpenAI's GPT-3.5 and GPT-4, both third-party services, to enhance the functionality and user experience of our app. When you use lifelink, certain data, such as your text inputs and queries, may be shared with OpenAI's GPT-3.5 and GPT-4 for processing. Please be aware that the data shared with OpenAI is used solely to improve the quality of responses and user interactions within the app.
## **3. How We Use Your Information**
The collected information is used to offer, sustain, safeguard, and enhance lifelink. It aids in creating new services and ensuring the security of both users and us. Additionally, we employ this information to provide personalized content.
## **4. Information We Share**
We do not share personal information with external entities apart from lifelink, except for specific circumstances. We utilize Google Analytics, a third-party service, which could collect information used for identification. We suggest reading their privacy policy for more details. In addition to Google Analytics, lifelink also employs OpenAI's GPT-3.5 and GPT-4, both third-party services, to enhance the functionality and user experience of our app. When you use lifelink, certain data, such as your text inputs and queries, may be shared with OpenAI's GPT-3.5 and GPT-4 for processing. Please be aware that the data shared with OpenAI is used solely to improve the quality of responses and user interactions within the app.
## **5. Data Storage and Protection**
Your data is stored on secure servers in California, USA, and is shielded by end-to-end encryption. Stringent data collection, storage, processing practices, and security measures are in place to counter unauthorized access, alteration, disclosure, or destruction of your personal information.
## **6. Data Retention**
Personal data is retained for the duration of your active app usage. If inactive for 45 days, your data is automatically deleted.
## **7. User Consent**
Through the use of lifelink, you provide consent for us to collect, utilize, and store your data as outlined in this privacy policy.
## **8. User Rights**
You have the right to access, rectify, or erase any personal data held by us. You can also control, restrict, or object to the processing of your data.
## **9. Security Breaches**
In an improbable event of a security breach, all necessary actions will be taken to rectify the situation. This includes notifying affected users and cooperating with relevant authorities to minimize impact.
## **10. In-App Purchases**
In-app purchases are handled by Apple. Any transaction disputes will be managed by Apple.
## **11. Deactivation and Deletion of Account**
While deactivation isn't provided, you can delete your account anytime, leading to permanent removal of your data from our servers.
## **12. Privacy Policy Changes**
We may amend this privacy policy at any time and will inform you of changes via the app. Continued use of lifelink after updates indicates your acceptance.
## **13. Age Restrictions**
Our services are not meant for children below 13. If a child under 13 uses the app, their data will be promptly deleted. For users aged 13 to 18, parental supervision is recommended.
## **14. California Consumer Privacy Act (CCPA)**
If you reside in California, specific rights concerning your personal information under the CCPA are honored.
## **15. General Data Protection Regulation (GDPR)**
For EU users, we adhere to GDPR regulations, ensuring data protection and transparency in data usage.
## **16. Contact Us**
For queries about this privacy policy or your data, contact us at contact@lifelink-ai.com.